Who I Am

A Bit About Me

My name is Jurijn and I currently live in Amsterdam; a city buzzing with culture, with beautiful bars to drink the best wines and champagnes, historic art on every corner of the street and good food available in pleasant settings. A city with eye for detail.


I’ve always been fascinated by the power of people to ‘create’. Amongst the mass production of the modern day beautiful and amazing products are still being made; by small family businesses or creative individuals; by people gifted with undiscovered talents. Over the years I developed a passion for the often emotional and always one-of-a-kind story behind the products these people make; products based on a true story you’ll get to know when you take the time to do so.


Whether it’s a quality bottle of champagne or an abstract painting, it’s the story that makes the product. From a work of art to the worn floor of an old antique store; I want to know how it’s made and where products come from. I took many of my collected items back home from craftsmen I met when travelling the world, but also in my own hometown I’m always on the lookout for that one-of-a-kind item to brighten up my cabinet of curiosities.


One of my favourite examples of a product based on a true story is about the small family-owned champagne house Payelle Pere et Fils. Every bottle of champagne they produce goes through the hands of the skilled owner! Small things like that get me excited and it is probably also the reason why Payelle makes one of the best grand cru champagnes in the world.


Along the way I’ve collected priceless treasures. Why keep them all to myself? In the beginning of 2015 I decided to share these unique products and, most importantly, their individual, personal stories with you. The products you’ll find here are hand-picked selections coming from the backyards of the Netherlands to the historic cities in the far East of Europe. From the mountains of Africa to the tropical forests of Asia. Based on a True Story gives you an inspirational, one-of-a-kind collection of treasures and beautiful products from all over the world.


Hope you enjoy.